LOGO DESIGN | BRAND IDENTITY | SIGNAGE & EXTERIOR GRAPHICS | WEARABLES

Boudreaux’s is one of the longest running dining places in NoDa, Charlotte’s rapidly growing arts and entertainment district. As the area has transformed with overflowing eclectic restaurants, bars and breweries, the owners of Boudreaux’s realized that their current branding needed a refresh. Adam Roth Design Inc. was tasked with creating a more modern approach to Boudreaux’s southern Cajun-style roots. The new identity reflects the soulful southern creole vibe of the low-key space and includes custom metal-cast exterior signage to echo the once turn-of-the-century mill neighborhood. The lo-fi aesthetics and humor of a new wall mural were inspired by the personality of the owners.