BRAND IDENTITY | PRINT COLLATERAL | SIGNAGE | DIGITAL

The Secret Gardens of Fourth Ward is a two-day tour of rarely seen private gardens in uptown Charlotte’s historic district. The tour also highlights public art, historic homes and horse-drawn carriage rides. We put together campaigns to promote the event over the last few years that include posters, tickets, guides and signage. Rich, tranquil color palettes inspired by the local flora, vibrant eye-catching photography and a bold serif font balanced with a simple sans-serif, help achieve a timeless and welcoming feel.